Exciting ideas.
Excellent outcomes.
Nothing less.

Your team is aimed for success. But you need extra lift and a place to explore and execute your ideas. 

We are here!

We are a full spectrum communications team with expertise and experience that we passionately bring to ever client project. We pride ourselves on wrapping our support around our clients, working alongside each of them – teammates in the work. We are known for our solution-focused, positive-minded, action-oriented approach.

Clients come to us needing help. They stay with us because we get behind them fully. We grow with them because we are committed to their long-term success.

Simply put – we love our clients and we are energized every day by the challenges they give us to tackle.  As our wall says in our office: “Do what you love. Love what you do” and we really do!  So, let’s do something together…

Exciting ideas.
Excellent outcomes.
Nothing less.

Your team is aimed for success. But you need extra lift and a place to explore and execute your ideas. 

We are here!

We are a full spectrum communications team with expertise and experience that we passionately bring to ever client project. We pride ourselves on wrapping our support around our clients, working alongside each of them – teammates in the work. We are known for our solution-focused, positive-minded, action-oriented approach.

Clients come to us needing help. They stay with us because we get behind them fully. We grow with them because we are committed to their long-term success.

Simply put – we love our clients and we are energized every day by the challenges they give us to tackle.  As our wall says in our office: “Do what you love. Love what you do” and we really do!  So, let’s do something together…

Our approach

to our projects

  • EXPLORE
  • EQUIP
  • EXECUTE
  • EVALUATE

We kick off all client work with a deep-dive client meeting to really dig into the needs, to understand the outcomes, and to take an inventory of background information we need to move forward. We explore as much information as we can to underpin our work. This might include: market research, perception research, website and communications audits, business intelligence, business plan analysis, stakeholder mapping, tool set assessments, and more…

We identify client capacity needs and we ensure client teams are equipped to activate on plans and activities. This includes sourcing technology tools that help clients teams be more efficient and effective. We provide training for teams to help upskill in key areas – media relations, government relations and advocacy, social channel tips and tricks, etc.  Equipping teams with the right tools, technology and talent is key to long-term success.

Getting ready to launch programs is one part of the work, but supporting or executing on the work is the heavy lifting. We help teams “get under” the work. From social media management, media relations, event management, or other tactical activation is part of how we help clients succeed. It the client’s team is small, we can be the communications team. If the team is larger, we are here as a sounding board or advisory team.

Evaluating the work is critical to knowing if we are hitting the mark with the effort. We monitor success along the way, providing reports for clients, and creating post-activation evaluation reports and recommendations for future effort. As a wrap-up to a full four-phase project, we can revisit early “explore” benchmarking analysis – like perception audit reports – to evaluate if the needle has moved as planned.

recent reviews &

client testimonials

Browse

our services

Marketing

Marketing

Clients want to understand modern marketing channels. We help design, produce, and implement marketing campaigns - traditional, digital and gorilla - to get the word out! Unleash your creative beast!

Event Management

Event Management

Virtual or in-person, we bring our knowledge to event projects to determine the right place, the right tone, the right outcomes on the right budget. COVID hasn't stopped us - don't let it stop you!

Research

Research

Clients need help knowing the sands where they stand. From communications audits, perception research, surveys and engagement tools and techniques, we dig into the business intelligence.

Public Engagement

Public Engagement

With vast experience in PE of all kinds, clients ask us to help them understand where their publics are. With both digital and traditional approaches, layered with creative thinking we ask, listen, and learn.

Strategy

Strategy

Clients ask us to help with organizational strategy. We facilitate leadership discussions and bring the thinking together into robust plans for moving forward.

Production

Production

Collateral materials breath life into implementation. An uber-talented team of creative thinkers conceptualize, design, build, and produce enticing content for our client projects.

PROJECT EXAMPLE: Rural Municipality Project - ongoing

THE NEED:  In fall of 2019, a rural Alberta municipality needed a strategic plan that would outline a vision for the community. With a smaller budget and a constrained timeline, they needed some help to effectively craft a plan for community discussion. The Keill team stepped in to work alongside the municipal leadership team to create the document and the way ahead for community conversation to get the input of residents.

HOW WE HELPED: We held internal interviews and leadership working sessions to craft the strategic directions and write the strategy. We brought creative design to the final document. We designed community engagement activities, and executed on the final plan approved by the town leadership. We respected the unique attributes of the community and used that to build a customized engagement plan that worked for them. With some residents being less comfortable in technological spaces, we chose methods and techniques that best met their demographic needs.

THE OUTCOME: While this project is ongoing due to delays that emerged due to COVID-19, it is progressing and the community is using new tools and techniques that they had not before and engaging citizens in conversations on key issues in timely and relevant ways.

PROJECT EXAMPLE: Sexual Assault Centre of Edmonton Virtual Fundraiser

THE NEED: The Sexual Assault Centre of Edmonton (SACE) was impacted by COVID-19, like many other organizations, and unable to host their annual fundraising gala. They needed to raise money to support getting a specially trained facility dog for their work – a Bernadoodle. The benefits of animal-assisted support are well documented, particularly for mental and physical health. The simple act of petting animals can release an automatic relaxation response, lower anxiety and calm breathing, and provide critical comfort during an overwhelming experience. These benefits can be very important in acting as a catalyst in the therapy process.

HOW WE HELPED: With a passion for community support and as part of our mandate for “doing good”, the Keill Team was honoured to support the SACE team to mount an reimagined fundraising event in an 8-week or so timeframe. The SACE team had some ideas, but we brought our deep experience with digital engagement, technical expertise, event and project management, marketing skills, and our problem-solving skills to the organizing effort.

THE OUTCOME: This was SACE’s first-ever virtual fundraiser. We teamed up with SACE’s passionate Board members and staff, Great Big Sea’s Séan McCann, and his longtime collaborator, Andrea Aragon. Together, we put our minds and creativity to organize an unforgettable – and successful – event. SACE is getting their Bernadoodle and we were thrilled to backbone the event and run the production – and we commend the SACE team for trying a brand new platform we introduced them to for the event.  The fundraiser was so successful that the Keill team is now organizing similar events in other Canadian cities.

PROJECT EXAMPLE: Palliative Care and Hospice Project - ongoing

THE NEED: A patient care, volunteer-lead organization was looking to build a new hospice facility in an underserved rural community. They encountered several obstacles as they are growing and developing as an organization to serve the public.  They needed to build their brand, create strategic communications plans and processes, and underpinning collateral materials.

HOW WE HELPED: In January 2020, the Keill team was asked to help build communications approach for the organization. The team dug into the work, did the research, created the plan, and executed the plan – including quickly wrapping around activations moving into a digital-only COVID-conscious approached. A robust communications plan was crafted, tailored to the community and influencers in the region using a variety of techniques to create opportunities for maximum exposure and engagement for the region. We rolled out the plan in our phased approach making sure that the client was equipped and informed at each step of the way. Whenever opportunities arose, we were ready to adapt and create excellent outcomes.

THE OUTCOME: We rolled out the plan in our phased approach making sure that the client was equipped and informed at each step of the way. Whenever opportunities arose, we were ready to adapt and create excellent outcomes. We are thrilled to continue supporting the organization into 2021.

Meet

our team

Catherine Keill
Chief Eternal Optimist & Lead Strategist
Sherine Spence
Strategist & Client Relations
Adam Brown
Junior Strategist & Digital Events Lead

Contact

us today

A: 10160 103rd Street, WorkNicer-Beaver House
Edmonton, Alberta, T5J 0X6
E: info@keill.ca
P: 780 306 2572

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