Cindy McDonald is our Social Media Strategist. She brings more than five years of communications expertise in social media content creation and management. She is a passionate storyteller with a creative flare for writing copy and a keen eye for choosing the right images or designing graphics to compliment the narrative. She’s also skilled at conducting research and interviews to ask the right questions and create a piece that captures the essence of the story.
She considers herself a communications generalist based on the breadth of experience she has in the public relations industry for nearly 10 years. Areas of her experience include social media management, event administration, fundraising and political campaign marketing, video production and other strategic communications activations.
She has an educational background in business administration and public relations. Combined, she adds value to our consulting team by bringing a high degree of integrity to business relationships working towards a successful partnership and project outcome for our clients. Proven by her work in the Alberta government where she was presented with a recognition award for her leadership on the Employee Wellness Team bringing an employee funded fitness program to a fully funded govenrment employee wellness benefit.
Cindy’s customer service style is collaborative, professional and accountable, and when appropriate enjoys adding levity. Which is why she’s been recognized for her exceptional customer service skills with years of customer commendation for her work in the private sector.
She’s also been recognized for her role as an impact speaker for a non-profit organization for bringing in fundraising dollars to support mental health in the community. Mental health awareness is a personal interest close to her heart. Plagued with her own mental health trials at a young age, she has become an active advocate for building awareness and normalizing mental health issues.
Along with her public speaking engagements, she’s also written a memoir of her own journey of how she went from depression to living life to its fullest.
Rooted in Alberta, Cindy has lived in the Edmonton Metropolitan Area most of her life. She’s raised a family here and has an extensive reach of friends and aquaintances in and around the community. She loves meeting new people, time with her family and getting involved as a volunteer to support community program. Her positive approach to work and life makes her a welcome addition to our team.