Jared Larsen is our Marketing and Public Relations Strategist. Jared began his career in public relations as a community advocate and held multiple leadership positions in student governance. Building on his passions to support the community around him, Jared volunteered with multiple political campaigns while he spent two years developing his skills with a boutique marketing agency heavily focused on tourism marketing. Well versed in digital and social marketing, brand development, social community management, policy development, and public engagement, Jared’s multifaceted skill set allows him to develop creative marketing campaigns with a full-scope understanding of their optics in the community.
A creative storyteller with a keen sense for branding, Jared’s marketing toolbox builds and positions companies and associations to exponentially grow their online communities. In the over-saturated digital world, Jared excels at grabbing attention with quick, clear, and engaging content. With a strong understanding and appreciation for Canada’s tourism industry, he is an active voice on Canada’s Tourism Minister’s Youth Council. On the hunt for the best golf courses in Alberta, Jared likes to spend his weekends discovering new golf courses around the province.
Jared holds a Bachelor of Commerce from the University of Alberta, majoring in Business Economics & Law with a minor in Marketing, and his extensive community involvement allowed him to receive anti-oppression, and equity, diversity & inclusion training. He has also earned a myriad of professional certifications for a suite of marketing tools and a post-grad certification in Tourism Marketing.