Catherine Keill has more than 25 years of executive level leadership and strategic communications experience holding senior positions in private, public and not-for-profit organizations. Catherine’s professional experience is unique in the Alberta communications and marketing community and, when combined with her community development experience, provides clients with the most robust solutions for any project.

Catherine is a seasoned strategic communications professional who has led high-functioning teams to success. Her deep understanding of strategic planning and strategic communications linked to clear and measurable outcomes will be assets to assist their team’s future plans. Catherine has worked in several government and corporate roles across Canada leading communications programs of all size, scope and sensitivity. Catherine will bring energy, enthusiasm and wisdom about government relationship building and decision-making based on decades in the political realm at all orders of government and with experience in both senior political and administration roles.

Catherine holds membership in several professional associations including the International Association of Business Communicators (IABC), the Project Management Institute (PMI), the Association of Fundraising Professionals, and the International Association of Public Participation (IAP2). In addition, Catherine has both a Bachelor’s Degree in Communications from the University of Ottawa, and a Master’s Degree in Communication and Technology from the University of Alberta.  She has also completed the Management Essentials Program, Executive Education at the UofA. With practical and theoretical communications, marketing and stakeholder relations experience Catherine is energized by helping clients achieve positive results for amazing outcomes.

Cindy McDonald is our Social Media Strategist. She brings more than five years of communications expertise in social media content creation and management. She is a passionate storyteller with a creative flare for writing copy and a keen eye for choosing the right images or designing graphics to compliment the narrative. She’s also skilled at conducting research and interviews to ask the right questions and create a piece that captures the essence of the story.

She considers herself a communications generalist based on the breadth of experience she has in the public relations industry for nearly 10 years. Areas of her experience include social media management, event administration, fundraising and political campaign marketing, video production and other strategic communications activations.

She has an educational background in business administration and public relations. Combined, she adds value to our consulting team by bringing a high degree of integrity to business relationships working towards a successful partnership and project outcome for our clients. Proven by her work in the Alberta government where she was presented with a recognition award for her leadership on the Employee Wellness Team bringing an employee funded fitness program to a fully funded govenrment employee wellness benefit.

Cindy’s customer service style is collaborative, professional and accountable, and when appropriate enjoys adding levity. Which is why she’s been recognized for her exceptional customer service skills with years of customer commendation for her work in the private sector.

She’s also been recognized for her role as an impact speaker for a non-profit organization for bringing in fundraising dollars to support mental health in the community. Mental health awareness is a personal interest close to her heart. Plagued with her own mental health trials at a young age, she has become an active advocate for building awareness and normalizing mental health issues.

Along with her public speaking engagements, she’s also written a memoir of her own journey of how she went from depression to living life to its fullest.

Rooted in Alberta, Cindy has lived in the Edmonton Metropolitan Area most of her life. She’s raised a family here and has an extensive reach of friends and aquaintances in and around the community. She loves meeting new people, time with her family and getting involved as a volunteer to support community program. Her positive approach to work and life makes her a welcome addition to our team.

Amanda Goodhue is our Special Projects Lead. She has been a valued team member since 2023.

Amanda Goodhue serves as Special Projects Lead, supporting research, writing, independent program production, and cross-functional strategic initiatives. She brings a results-driven approach shaped by extensive experience in political campaigns, program management, and community capacity-building. 

Amanda holds a Bachelor of Arts in Political Science, with minors in French and Sociology. Her academic foundation informs her practical work in governance, communications, and public engagement. She remains actively engaged in the student landscape, continuing to advocate for and support student development and leadership. 

She has worked on multiple political campaigns, most recently managing a successful city councillor campaign. Through this work, Amanda has developed expertise in strategic messaging, stakeholder engagement, operations management, and team coordination under high-pressure environments. 

In addition to her campaign experience, Amanda has extensive experience managing programs, training entrepreneurs, and strengthening community skillsets. She is passionate about empowering individuals and organizations with the tools and knowledge needed to grow and succeed. 

A lifelong Edmontonian, Amanda brings a deep understanding of the city’s political, professional, and social environment to her work. She combines strategic insight with community-minded leadership as she continues to expand her impact.