We solve problems
We pride ourselves on wrapping our support around our clients, working alongside each of them – teammates in the work. We are known for our solution-focused, positive-minded, action-oriented approach.
We help people
Clients come to us needing help. They stay with us because we get behind them fully. We grow with them because we are committed to their long-term success.
Clients ask us to help with organizational strategy.
We facilitate leadership discussions and bring the thinking together into robust plans for moving forward.
Clients want to maximize outcomes using modern marketing channels. We help design, produce, and implement marketing campaigns – traditional and digital – to get the word out! Capture your creative genius!
Clients make decisions based on knowing the sands where they stand. From public opinion research (our new product offering), communications audits, perception research, surveys and engagement tools and techniques, we dig into critical business intelligence.
Virtual or in-person, we bring our knowledge to determine the right place, the right tone, the right outcomes on the right budget. We have adapted with the pandemic – don’t let it stop you!
With vast experience in public engagement of all kinds, clients ask us to help them understand their audiences. With both digital and traditional approaches, layered with creative thinking we ask, listen, and learn.
1. We explore information
We kick off all client work with a deep-dive client meeting to really dig into the needs, to understand the outcomes, and to take an inventory of background information we need to move forward.
We explore as much information as we can to underpin our work. This might include: market research, perception research, website and communications audits, business intelligence, business plan analysis, stakeholder mapping, tool set assessments, and more…
2. We ensure client teams are equipped
We identify client capacity needs and we ensure client teams are equipped to activate on plans and activities. This includes sourcing technology tools that help clients teams be more efficient and effective.
We provide training for teams to help upskill in key areas – media relations, government relations and advocacy, social channel tips and tricks, etc. Equipping teams with the right tools, technology and talent is key to long-term success.
3. We help execute the work
Getting ready to launch programs is one part of the work, but supporting or executing on the work is the heavy lifting. We help teams “get under” the work. From social media management, media relations, event management, or other tactical activation is part of how we help clients succeed.
If the client’s team is small, we can be the communications team. If the team is larger, we are here as a sounding board or advisory team.
4. We evaluate success
Evaluating the work is critical to knowing if we are hitting the mark with the effort. We monitor success along the way, providing reports for clients, and creating post-activation evaluation reports and recommendations for future effort.
As a wrap-up to a full four-phase project, we can revisit early “explore” benchmarking analysis – like perception audit reports – to evaluate if the needle has moved as planned.
“Catherine and her team have been a great asset to our organization. We consider her a valuable member of our team. Her assistance and advice was particularly beneficial as I transitioned into the Executive Director position.”Dale CooneyExecutive Director, Alberta Federation of Regulated Health
“Our first-ever virtual fundraising event worked out beautifully. I’ve had so many of our guests reach out to me since the event saying ‘the event was amazing, the platform, the sound were amazing. Thank you so much!’. Going through that process with Catherine at the helm, and of course her colleague Adam, we learned a ton. But we also learned that things can and are able to be done differently. I have a feeling that we’re going to see a lot more of this in the future.”Mary Jane JamesExecutive Director, Sexual Assault Centre of Edmonton
“The book launch was the most important undertaking for our company in 2016, so we knew we needed a team that would understand our goals and could deliver results. Catherine and her team far exceeded our expectations. Their insight and hard work helped us land on the best-seller chart.”Doug GriffithsPresident and CEO, 13 Ways Inc.
#ClientLove from SACE
Mary Jane James from the Sexual Assault Centre of Edmonton shares her thoughts on the Keill team’s support to SACE for their first COVID-era virtual fundraiser, “One Good Reason”. (September 2020).