1. We explore information
We kick off all client work with a deep-dive client meeting to really dig into the needs, to understand the outcomes, and to take an inventory of background information we need to move forward.
We explore as much information as we can to underpin our work. This might include: market research, perception research, website and communications audits, business intelligence, business plan analysis, stakeholder mapping, tool set assessments, and more…
2. We ensure client teams are equipped
We identify client capacity needs and we ensure client teams are equipped to activate on plans and activities. This includes sourcing technology tools that help clients teams be more efficient and effective.
We provide training for teams to help upskill in key areas – media relations, government relations and advocacy, social channel tips and tricks, etc. Equipping teams with the right tools, technology and talent is key to long-term success.
3. We help execute the work
Getting ready to launch programs is one part of the work, but supporting or executing on the work is the heavy lifting. We help teams “get under” the work. From social media management, media relations, event management, or other tactical activation is part of how we help clients succeed.
If the client’s team is small, we can be the communications team. If the team is larger, we are here as a sounding board or advisory team.
4. We evaluate success
Evaluating the work is critical to knowing if we are hitting the mark with the effort. We monitor success along the way, providing reports for clients, and creating post-activation evaluation reports and recommendations for future effort.
As a wrap-up to a full four-phase project, we can revisit early “explore” benchmarking analysis – like perception audit reports – to evaluate if the needle has moved as planned.